FEATURED

PROJECTS

Reimagining downlights with new shapes, patterns, and shadows - adding depth and style within budget.
Reimagining downlights with new shapes, patterns, and shadows - adding depth and style within budget.
Reimagining downlights with new shapes, patterns, and shadows - adding depth and style within budget.

#DECOR

#MODERNART

#ARTLIGHT

Render - Trim Downlight in an Imaginary Context

BRAND

HAVELLS

YEAR

Q2, 2025

CONTRIBUTION

Concept Development Renders Protoype Development (DFM) Vendor Coordination Launch

AVAILABILITY

AVAILABLE ONLY ON SELECTED HAVELLS GALAXY SHOWROOMS.

PREFACE

INTENT

CONSTRAINTS

RESEARCH

IDEATION

PROTO

IMPACT

PREFACE

INTENT

CONSTRAINTS

RESEARCH

IDEATION

PROTO

IMPACT

PREFACE

INTENT

CONSTRAINTS

RESEARCH

IDEATION

PROTO

IMPACT

"Redesign entry level downlight with decorative bezels, for modern customers."
"Redesign entry level downlight with decorative bezels, for modern customers."
"Redesign entry level downlight with decorative bezels, for modern customers."

-STANDARD FAN MARKETING TEAM

-STANDARD FAN MARKETING TEAM

HAVELLS Trim is a decade old entry level downlight designs. Being one of the best sellers in its category, the lighting team wanted to...Read More
HAVELLS Trim is a decade old entry level downlight designs....Read More
HAVELLS Trim is a decade old entry level downlight designs....Read More

CONSTRAINTS

Fixed PCB Diameter

Exisiting PCB architecture- for cost savings and low lead time.

Master Batch Finishes only

The facia can only use off-white master batch colors.

Master Batch Finishes only

The facia can only use off-white master batch colors.

Exisiting Spring Mechanism

Spring mechanism is accuired in bulk from vendor. Any changes to design would add to the cost.

Exisiting Spring Mechanism

Spring mechanism is accuired in bulk from vendor. Any changes to design would add to the cost.

Two Part Design

Only Facia and diffuser can be designed retaining the part count.

Two Part Design

Only Facia and diffuser can be designed retaining the part count.

01

RESEARCH

SKIP RESEARCH

RESEARCH HIGHLIGHTS

Crompton Downlight
GM Downlight
Wipro Downlight
Philips Signify
GM Downlight

List of Downlights in the Indian market from various reputed brands (competition).

90% of Down Lights looks the same.
Most brands focus on light output over aesthetics and innovation.

Research Photograph - Market Visit

Categorizing lightings in the Indian market from various brands (potential parallel products to the downlight)

Parallel Product Study highlighted
3 lighting design directions.

I visited several markets in India to identify the tends in downlights and more importantly, the lighting market in general....Read More
I visited several markets in India to identify the tends in downlights and more importantly, the lighting market in general....Read More
I visited several markets in India to identify the tends in downlights and more importantly,...Read More

LAYERING

MASSING

SHIELDING

From interior trends study,
3 interior design trends emerged.

I conducted research to understand how and where users install downlights in Indian homes - to capture the product visibility...Read More
I conducted research to understand how and where users install downlights in Indian homes - to capture the product visibility...Read More
I conducted research to understand how and where users install downlights in Indian homes -...Read More

Downlight usage zones in a typical home.

Downlight usage zones,

in a typical home.

Downlight usage zones, in a typical home.

Visibility zones for downlight a typical home.

Visibility zones for downlight,

in a typical home.

Visibility zones for downlight, in a typical home.

MINIMALISM

TROPICAL

BOHEMIAN

ISSUES

ISSUES

ISSUES

90%

90%

90%

Down Lights look the same.

0lux

0lux

0lux

No illumination on bezel area.

∞

∞

∞

Few bezels have decorative trims.

Deco

Deco

Deco

No celebratory patterns.

OPPORTUNITIES

4 differentiations,
will make a significant impact

DECORATIVE BRANDS

Shapes and gestures that feel familiar to users.

LIGHTING EFFECT

Reducing unnecessary detail to improve clarity.

MODERN GEOMETRY

Adaptable across product variations.

BUDGET FRIENDLY

Interactive light panels- adds personality.

IDEATION

Photo - Me sketching concepts

DESIGN DIRECTIONS

Selected Concept*

Concept 1 - Splits

Split has radial groves as the sand dunes - light and shadow through geometry.

Inspiration Image - Sand Dunes
Prototype - Concept Wedge
Render - CONCEPT 1 in Surreal Context
Render - CONCEPT 1 in Surreal Context

Concept 2 - Radiance

Radiance is a dynamic representation of serene cold water waves - imparting a subtle glow.

Inspiration Image - Water Waves
Prototype - Concept Radiance
Render - CONCEPT 2 in Surreal Context
Render - CONCEPT 2 in Surreal Context

Concept 3 - Lotus

Lotus Petal form reflects lights off of the bezels as the users experiences this lighting fixture.

Inspiration Image - Lotus Flower
Prototype - Concept Lotus
Render - CONCEPT 3 in Surreal Context
Render - CONCEPT 3 in Surreal Context

Concept 4 - Solarium

Solarium is inspired by the wavy flow of light through water ripples - creating a dynamic sight.

Inspiration Image - Ripples in Shallow lake
Prototype - Concept Solarium
Render - CONCEPT 4 in Surreal Context
Render - CONCEPT 4 in Surreal Context

DESIGN DETAILING

Edge Light,

Artistic Delight.

Edge Light,

Artistic Delight.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

Crafted Bezels, Invigorating homes.

Illuminating Bezels,
Invigorating homes.

The bezels were enhanced with crafted patterns which blends well with Interiors adding character regardless of whether light is ON or OFF state.

The bezels were enhanced with crafted patterns which blends well with Interiors adding character regardless of whether light is ON or OFF state.

Modern form,
Ancient lore.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

Render - Trim model with separate light driver

TRIM with separate light driver

Render - Trim model with DOB (Driver on Board)

TRIM with lighting driver on board (DOB)

Concealed
Spring

As compared to traditional down lights, the spring coil is concealed adding in a unibody aesthetic and sophistication.

Render - Concealed Spring
Render - Concealed Spring

Concentric
Back Panel

The back panel contains tiny ridges of concentric circles to provide definition to the wire output at the center.

Render - Concentric circle back panel.

T0 Prototype

Fine Tuning,
Edge Lighting.

Based on multiple sketches and discussions, the braze concepts were sketched and transferred to 3D and later visualized so experience the idea as well as for further discussions and modifications.

Research Photograph - Testing Materials for Edge Lighting effect
Research Photograph - Edge Lighting achieved
Research Photograph - Fine tuning materials for Edge Lighting

T10 Prototype

Prototype,
Developed.

Based on multiple sketches and discussions, the braze concepts were sketched and transferred to 3D and later visualized so experience the idea as well as for further discussions and modifications.

Prototypes showcase for internal meeting.

Initial Concept for UI Panel with 3LEDs on each Indication. Currently, only 1 LED each, with rolling animation.

N10 Prototype for square and circular models.

N10 Prototype

Scaling in
Two forms

Thanks to the simple form, the design was easy to scale both square and circular versions, in different wattage configurations in collaboration with the engineering team.

N100 prototype - light quality testing prior to launch.

N100 Prototype

Swift development,
Quick Launch.

The last stage of Trim Down light passed with flying colors, granting it the green flag for market launch - under 6months of total lead time!

Let’s Create!

ABOUT ME
MESSAGE

Site Map

LATEST PROJECTS
Curated display of launched products and speculative product ideas, which are open to discussions.
ALL WORKS
A curated showcasing of animations and Product renders.
RESUME
PORTFOLIO

Justin B Sabu

INDUSTRIAL DESIGNER

LinkedIn
Email
Behance
©2025 | Thanks for visiting www.jaysfolio.com

Let’s Create!

ABOUT ME
MESSAGE

Site Map

LATEST PROJECTS
Curated display of launched products and speculative product ideas, which are open to discussions.
ALL WORKS
A curated showcasing of animations and Product renders.

Justin B Sabu

INDUSTRIAL DESIGNER

RESUME
PORTFOLIO
©2025 | Thanks for visiting www.jaysfolio.com

Let’s Create!

Site Map

©2025 | Thanks for visiting www.jaysfolio.com