EXPRESSIONS

Reimagining downlights with new shapes, patterns, and shadows - adding depth and style within budget.

#DECOR

#MODERNART

#ARTLIGHT

Render - Trim Downlight in an Imaginary Context

PROJECT INFORMATION

Project launch date

Q2, 2025

Project Page

Available only on HAVELLS Offline stores.

Design Registration number

439212-001/ 439195-001/ 439211-001/ 439210-001

Product Category

Mass Premium lifestyle

TG Details

Tier 1, Tier 2, Tier 3 Cities and Rural customers in the Indian Sub-Continent

Price Range

₹300/- to ₹700/- (approx. $8)

Sales insight

User perception of dust accumulation on ridges of bezel hampered the initial push.

TRIM

01 RESEARCH

SKIP RESEARCH

BUSINESS INTENT

"Redesign entry level downlight with decorative bezels, for modern customers."

-STANDARD FAN MARKETING TEAM

HAVELLS Trim is a decade old entry level downlight designs....Read More

HAVELLS Trim is a decade old entry level downlight designs....Read More

HAVELLS Trim is a decade old entry level downlight designs....Read More

CONSTRAINTS

Fixed PCB Diameter

The PCB type was predetermined for cost savings and low lead time.

Master Batch Finishes only

The facia can only use off-white master batch colors.

Master Batch Finishes only

The facia can only use off-white master batch colors.

Exisiting Spring Mechanism

Spring mechanism is accuired in bulk from vendor. Any changes to design would add to the cost.

Exisiting Spring Mechanism

Spring mechanism is accuired in bulk from vendor. Any changes to design would add to the cost.

Two Part Design

Only Facia and diffuser can be designed retaining the part count.

Two Part Design

Only Facia and diffuser can be designed retaining the part count.

RESEARCH HIGHLIGHTS

List of Downlights in the Indian market from various reputed brands (competition).

90% of Down Lights looks the same.
Most brands focus on light output over aesthetics and innovation.

Categorizing lightings in the Indian market from various brands (potential parallel products to the downlight)

Parallel Product Study highlighted
3 lighting design directions.

I visited several markets in India to identify the tends in downlights and more importantly, the lighting market in general....Read More

I visited several markets in India to identify the tends in downlights and more importantly, the lighting market in general....Read More

I visited several markets in India to identify the tends in downlights and more importantly,...Read More

LAYERING

MASSING

SHIELDING

From interior trends study,
3 interior design trends emerged.

I conducted research to understand how and where users install downlights in Indian homes - to capture the product visibility...Read More

I conducted research to understand how and where users install downlights in Indian homes - to capture the product visibility...Read More

I conducted research to understand how and where users install downlights in Indian homes -...Read More

Downlight usage zones in a typical home.

Downlight usage zones,

in a typical home.

Downlight usage zones, in a typical home.

Visibility zones for downlight a typical home.

Visibility zones for downlight,

in a typical home.

Visibility zones for downlight, in a typical home.

MINIMALISM

TROPICAL

BOHEMIAN

ISSUES

90%

Down Lights look the same.

0lux

No illumination on bezel area.

∞

Few bezels have decorative trims.

Deco

No celebratory patterns.

OPPORTUNITIES

4 differentiations,
will make a significant impact

Artistic
Bezels

Shapes and gestures that feel familiar to users.

Lighting
Effects

Reducing unnecessary detail to improve clarity.

Modern
Geometry

Adaptable across product variations.

Attractive
Pricing

Interactive light panels- adds personality.

IDEATION

DESIGN DIRECTIONS

Selected Concept*

Concept 1 - Splits

Split has radial groves as the sand dunes - light and shadow through geometry.

Concept 2 - Radiance

Radiance is a dynamic representation of serene cold water waves - imparting a subtle glow.

Concept 3 - Lotus

Lotus Petal form reflects lights off of the bezels as the users experiences this lighting fixture.

Concept 4 - Solarium

Solarium is inspired by the wavy flow of light through water ripples - creating a dynamic sight.

Inspiration Image - Ripples in Shallow lake

02 DESIGN

VIEW RESEARCH

DESIGN DETAILING

Edge Light,

Artistic Delight.

Edge Light,

Artistic Delight.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

Crafted Bezels, Invigorating homes.

Illuminating Bezels,
Invigorating homes.

The bezels were enhanced with crafted patterns which blends well with Interiors adding character regardless of whether light is ON or OFF state.

Modern form,
Ancient lore.

Render - Trim model with separate light driver

TRIM with separate light driver

Render - Trim model with DOB (Driver on Board)

TRIM with lighting driver on board (DOB)

Concealed
Spring

As compared to traditional down lights, the spring coil is concealed adding in a unibody aesthetic and sophistication.

Concentric
Back Panel

The back panel contains tiny ridges of concentric circles to provide definition to the wire output at the center.

T0 Prototype

Fine Tuning,
Edge Lighting.

Based on multiple sketches and discussions, the braze concepts were sketched and transferred to 3D and later visualized so experience the idea as well as for further discussions and modifications.

Research Photograph - Testing Materials for Edge Lighting effect

Research Photograph - Edge Lighting achieved

Research Photograph - Fine tuning materials for Edge Lighting

T10 Prototype

Prototype,
Developed.

Based on multiple sketches and discussions, the braze concepts were sketched and transferred to 3D and later visualized so experience the idea as well as for further discussions and modifications.

Prototypes showcase for internal meeting.

Initial Concept for UI Panel with 3LEDs on each Indication. Currently, only 1 LED each, with rolling animation.

N10 Prototype

Scaling and
Two forms

Thanks to the simple form, the design was easy to scale both square and circular versions, in different wattage configurations in collaboration with the engineering team.

N100 Prototype

Swift development,
Quick Launch.

The last stage of Trim Down light passed with flying colors, granting it the green flag for market launch - under 6months of total lead time!

#DECOR

#MODERNART

#ARTLIGHT

PROJECT INFORMATION

Project launch date

Project Page

Design Registration number

Product Category

TG Details

Price Range

Sales insight

TRIM

TRIM

TRIM

01

RESEARCH

SKIP RESEARCH

BUSINESS INTENT

BUSINESS INTENT

-STANDARD FAN MARKETING TEAM

-STANDARD FAN MARKETING TEAM

CONSTRAINTS

Fixed PCB Diameter

Master Batch Finishes only

Master Batch Finishes only

Exisiting Spring Mechanism

Exisiting Spring Mechanism

Two Part Design

Two Part Design

RESEARCH HIGHLIGHTS

90% of Down Lights looks the same.Most brands focus on light output over aesthetics and innovation.

Parallel Product Study highlighted3 lighting design directions.

LAYERING

MASSING

SHIELDING

From interior trends study,3 interior design trends emerged.

MINIMALISM

TROPICAL

BOHEMIAN

ISSUES

ISSUES

90%

90%

90%

0lux

0lux

0lux

∞

∞

∞

Deco

Deco

Deco

OPPORTUNITIES

4 differentiations,will make a significant impact

ArtisticBezels

LightingEffects

ModernGeometry

AttractivePricing

IDEATION

DESIGN DIRECTIONS

Selected Concept*

Concept 1 - Splits

Concept 2 - Radiance

Concept 3 - Lotus

Concept 4 - Solarium

02

DESIGN

VIEW RESEARCH

DESIGN DETAILING

Edge Light,

Artistic Delight.

Edge Light,

Artistic Delight.

Crafted Bezels, Invigorating homes.

Illuminating Bezels,Invigorating homes.

Modern form,Ancient lore.

ConcealedSpring

ConcentricBack Panel

T0 Prototype

90% of Down Lights looks the same.
Most brands focus on light output over aesthetics and innovation.

Parallel Product Study highlighted
3 lighting design directions.

From interior trends study,
3 interior design trends emerged.

4 differentiations,
will make a significant impact

Artistic
Bezels

Lighting
Effects

Modern
Geometry

Attractive
Pricing

Illuminating Bezels,
Invigorating homes.

Modern form,
Ancient lore.

Concealed
Spring

Concentric
Back Panel

Fine Tuning,
Edge Lighting.

Prototype,
Developed.

Scaling and
Two forms

Swift development,
Quick Launch.