PROJECTS

A slim ceiling fan series for compact Indian homes, tailored through Budget to Premium variants with distinct features, forms and user experiences.

#LADDERING

#MARKETFIRST

#INTERACTIVEUI

Render - Briza Plus Ceiling Fan in an Imaginary Context

Blender Cycles render. Post processed in Photomator and Adobe Photoshop.

BRAND

STANDARD ELECTRICALS

YEAR

Q4, 2024

CONTRIBUTION

Concept Development Renders Protoype Development (DFM)

AVAILABILITY

GO TO PRODUCT PAGE

"Design a slim ceiling fan for all price segments."

-STANDARD FAN MARKETING TEAM

STANDARD Electricals wanted to launched a slim-motor fan series at variable price ranges with a unified design language to compete...Read More

STANDARD Electricals wanted to launched a slim-motor fan series at variable price ranges with a...Read More

STANDARD Electricals wanted to launched a slim-motor fan series at...Read More

CONSTRAINTS

Fixed Motor Dimentions

Engineering fixed the motor diameter, predetermining housing dimensions and limiting form changes, as modifications risked added costs and reduced profitability.

Powder Coated Finishes only

Mandatory use of preset powder-coated colors reduced BOM cost and lead time, while restricting form choices to align with CMF constraints.

Maximum 5 LEDs for UI Panel

As a cost-sensitive project, minimal resources were used to maximize profit, adversely impacting planned animations and interactive features.

Three Blades 1200mm Sweep

The design was restricted by a fixed 1200mm wingspan and mandatory three blades, limiting flexibility and further form exploration.

Common Parts

Briza, a three-fan series, commonized parts across models to ensure uniformity, cut costs, reduce lead time, and streamline assembly.

01 RESEARCH

SKIP RESEARCH

Skip to the Final design.

INDIAN BLDC MOTOR CEILING FANS

MARKET SPECTRUM OF INDIAN BLDC MOTOR CEILING FANS (Q2,2023)

A staggering number of BLDC fans are not essentially slim in profile. In fact, in Indian markets, surface area of Bottom cover tends to increase from model and pricing.

Comparison of different slim motor fans along an axis - from Petite to Thick.

1 Budget

segment

Ultra Slim

Cost-effective

Trendy

2 Midrange

segment

Visually heavier

Lighting

Additional decor

3 Design

Direction

Slim Chassis

Bold Base

Lighting/decor

OBSERVATION 1

Average customers select fan within 5 minutes.

Based on price, features, shape and color - This is the Purchasing Behavior.

70% of shops have no Ceiling fans on display.

(Electrical shops, Departmental shops and Whole sale shops)

30% of shops have partial fan on display.

(Brand Showrooms and exclusive showrooms)

70% of shops have no Ceiling fans on display.

(Electrical shops, Departmental shops and Whole sale shops)

30% of shops have partial fan on display.

(Brand Showrooms and exclusive showrooms)

OBSERVATION 2

Customers view fan as parts.

The whole fan do not get the visibility - in mid-tier market.

60%

Motor Housing

60%

Motor Housing

30%

Blades

30%

Blades

30%

Blades

10%

Canopies

10%

Canopies

OBSERVATION 3

Visual distinction through familiarity.

Utilizing the slim profile to make it resemble a Pendant Lamp, helps grab attention.

OBSERVATION 4

Utilizing the slim profile to make it resemble a Pendant Lamp, helps grab attention.

Similar

Limited

Differentiation

Mismatched

Semantics

Partial physical

Displays

Lacks Visual

Harmony

Abrupt

Series DNA

LEDs

Utilitarian

UI Panels

OPPORTUNITIES

Relatable
Semantics

Lower
Visual Load

Scalable
Design

Expressive
UI Panel

DESIGN IDEATION

CONCEPTS

Exploration of three design languages for a slim fan series, balancing aesthetic "pendant lamp" cues with functional requirements.

Concept 1

Futuristic fluting and split blades with metallic canopy accents for a premium, dynamic feel.

Concept 2

Organic curvature inspired by ceramic jars, designed to evoke the soft glow of a lantern with petal-shaped lighting.

Selected Concept*

Concept 3

A "Pearl" inspired narrative where the housing acts as a podium; rounded blades provide a weightless aesthetic to the dense assembly.

02 DESIGN

VIEW RESEARCH

Back to Research and Ideation sections.

DESIGN DETAILING

I developed a three-tier fan series sharing a singular design DNA. By tailoring the technical specifications and internal components for each version, I ensured the collection met the client's requirements for a "good-better-best" market strategy while maintaining consistent visual excellence across the entire range.

BASE MODEL

PLUS MODEL

PRO MODEL

The Base model suits all scenarios with its sleek form and core performance. The rounded canopy adds a sense of sophistication. A simple design for every day and everyone.

INTERACTION

Introducing a dynamic interaction panel to make Briza Plus enjoyable and stand out from the crowd.

SWITCH ON / OFF

Opening animation cycling through all 5 speeds

CHANGE SPEED

Unobtrusively switching speeds in Harmony.

REVERSE MODE

Logical Animation signaling reversed running state.

ERROR CODE

When the fault arrises, it warns promptly.

SWITCH ON / OFF

Opening animation cycling through all 5 speeds

REVERSE MODE

Logical Animation signaling reversed running state.

CHANGE SPEED

Unobtrusively switching speeds in Harmony.

ERROR CODE

When the fault arrises, it warns promptly.

SWITCH ON / OFF

Opening animation cycling through all 5 speeds

CHANGE SPEED

Unobtrusively switching speeds in Harmony.

REVERSE MODE

Logical Animation signaling reversed running state.

ERROR CODE

When the fault arrises, it warns promptly.

AESTHETIC
PROTOTYPING

I developed an aesthetic prototype of Concept 3 - coordinated with design engineers and vendors to achieve best results. This helped in understanding the design as a tangible entity.

Initial Concept for UI Panel with 3LEDs on each Indication. Currently, only 1 LED each, with rolling animation.

USER TESTING

Discussion with different stake holders and team members yield wisdom on how to make the project happen avoiding any roadblocks as well as understand any nuances such as Air Delivery, BLDC Motor mechanism, etc.

Collaborated with the engineering team to bring Concept 3 to life. This process required solving for:

Motor Feasibility: Prototyping around standard motor dimensions.
Air Delivery: Optimizing rounded blades for better performance.
UI Housing: Correcting panel warpage to maintain aesthetic standards.

N0 - N10 Prototypes

The UI panel was warping due to the sleek concave curvature, which was a struggle for our vendor. This part had to be redesigned.

Reduced light output due to thinning limitations

Bottom panel with warpage due to rapid material cooling at certain zones

Switched bottom panel to a black tinted PP material to overcome the challanges.

PRODUCT IMPACT

Following it’s Q2 2025 launch,

Briza Ceiling fans saw significant market traction, with base model sales exceeding initial projections by 40% within the first five months. Data synthesized from the marketing team indicates that this commercial success was driven primarily by the product’s design language and curated color options.