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Reintroducing Alfa fan series by combining modern aesthetics, cozy materials, fresh colors, and upgraded controls—all while maintaining its price point.
Reintroducing Alfa fan series by combining modern aesthetics, cozy materials, fresh colors, and upgraded controls—all while maintaining its price point.
Reintroducing Alfa fan series by combining modern aesthetics, cozy materials, fresh colors, and upgraded controls—all while maintaining its price point.

#ProductDNA

#Sustainability

#MaterialExploration

#CMF

Render - Alfa Pedestal Fan in an Imaginary Context
Render - Alfa Pedestal Fan in an Imaginary Context

BRAND

STANDARD ELECTRICALS

YEAR

Q4, 2026

CONTRIBUTION

Concept Development Renders Protoype Development (DFM)

AVAILABILITY

GO TO PRODUCT PAGE

PREFACE

INTENT

CONSTRAINTS

RESEARCH

IDEATION

PROTO

IMPACT

PREFACE

INTENT

CONSTRAINTS

RESEARCH

IDEATION

PROTO

IMPACT

"Facelift Alfa fan, through a modern lens of aesthetics and features."
"Facelift Alfa fan, through a modern lens of aesthetics and features."
"Facelift Alfa fan, through a modern lens of aesthetics and features."

-STANDARD FAN MARKETING TEAM

STANDARD Electrical aimed to refresh Alfa fan series with modern aesthetics, technological upgrades to meet current BSI standards, paired with a fresh aesthetic and user experience that reflects contemporary, utilitarian...Read More
STANDARD Electrical aimed to refresh Alfa fan series with modern aesthetics, technological upgrades to meet...Read More
STANDARD Electrical aimed to refresh Alfa fan series with modern aesthetics, technological upgrades to meet current BSI standards, paired with...Read More
Old ALFA Design
New ALFA Design
New Alfa Design in Context

A Blender cycles rendition of Alfa Pedestal fan design in a familiar study room context as per N10 production sample, which was developed at HAVELLS India LTD.

CONSTRAINTS

CONSTRAINTS

CONSTRAINTS

Fresh Design + Minimal cost increment

Fresh design with
minimal cost increment.

Since STANDARD Electricals caters to mid-range segment, facelifting Alfa required a delicate balance between innovation and practicality. To minimize BOM...Read More
Since STANDARD Electricals caters to mid-range segment, facelifting Alfa required a delicate balance between innovation...Read More
Since STANDARD Electricals caters to mid-range segment, facelifting Alfa required...Read More

Motor & Blade retained

The internal components such as motor, blade and screws couldn't be altered, making the form revolve around exisiting parts.

Fresh master batch Colors

Adding fresh CMF could go a long way in imparting "Fresh-to-market" feel with shallow cost increment.

Remote Controller Required

As it is the trend for all consumer electronics, adding remote control operation was required by the marketing.

Metal Components retained

Metal components such as height pole, dead weight, height adjustment screws, neck and swing adjustment screws, etc had to be reused, but hidden.

01

RESEARCH

SKIP SECTION

Skip to the Final design.

brief understanding of indian tpw market 2024

  • Mapped Pedestal Fans across different price segments on the x-axis, and visual mass on the y-axis for easy comparison, based on 2024 market availability.

  • Mapped Wall Fans across different price segments on the x-axis, and visual mass on the y-axis for easy comparison, based on 2024 market availability.

  • Notable interaction methods and features on pedestal fans available in the market during 2024.

  • Analysis of remote layout and features offered by competition in the price segment.

OPPORTUNITIES

Glanceable

Visualization

Tactile

Experience

Simplified

Controls

Low

Maintenance

Modern

Sleek Form

CMF

Dark/ Light

DESIGN DIRECTIONS

DESIGN DIRECTIONS

DESIGN DIRECTIONS

I developed the CAD for selected 3 concepts and did a quick visualization in KeyShot 3D for understanding the form-to-light interaction.

Render - Concept 1
Render - Concept 1

Concept 1

I designed concept one with the idea that the body must be sleek as compared to the competition models. Furthermore, removing as many buttons as possible to reduce visual overload.

Render - Concept 2
Render - Concept 2

Concept 2

This concept was built with maximum visual distinction and ease of use as the core factors.

The Button layout is cantilevered like the "clicking" buttons on a computer mouse.

Render - Concept 3
Render - Concept 3
Selected Concept*

Concept 3

I designed this concept with maximum tactile feel in mind.

I designed the control box in a 30X70 format to distinguish "touch" and "observation" regions.

Render - Exploring different UI patterns

control box designs

control box designs

I proposed a variety of design directions for Control Box design from various form inspirations which were sketched into a meaningful combination of shape, functions and interactions.

  • Alfa - Ideation evaluation
  • Alfa - Ideation evaluation
  • Alfa - Ideation evaluation

02

DESIGN

VIEW RESEARCH

Back to Research and Ideation sections.

DESIGN DETAILING

The Alfa TPW was put together though a human-centric approach, carefully abiding to the research opportunities as a datum, so that users can actually find the product worth investing.

Render - New Alfa Pedestal Fan
Render - New Alfa Pedestal Fan

Focus,

Simply-fied.

The new Alfa pedestal fan is designed to help users enjoy a comfortable breeze without worrying about controls. With a simple interface, tactile rubber pads, and smart modes, it reduces distractions and effort, providing an easy, natural experience that automatically adapts to users’ comfort needs.

Clean Surface

& Soft Buttons.

Clean Surface

& Soft Buttons.

The split double-tone body of the Alfa pedestal fan subtly guides users during interaction while maintaining a clean, clutter-free design.

The satin finish around the buttons enhances the tactile feel and minimizes fingerprint marks, ensuring the fan stays looking premium and clean over time with minimal maintenance.

The split double-tone body of the Alfa pedestal fan subtly guides users during interaction while maintaining a clean, clutter-free design.

The satin finish around the buttons enhances the tactile feel and minimizes fingerprint marks, ensuring the fan stays looking premium and clean over time with minimal maintenance.

Render - New Control Box design for Alfa Pedestal Fan
Render - New Control Box design for Alfa Pedestal Fan
Render - New Collet Nut (Tightening Grip) design for Alfa Pedestal Fan
Render - New Collet Nut (Tightening Grip) design for Alfa Pedestal Fan

Fastener.

Shinny & Grippy.

The modified grip is about 20% slimmer than the existing collet nut and features a faceted geometric cross-section to improve upon the comfort of the grip.

Additionally, the faceted surface reflects light, enhancing the visual appeal while providing a more comfortable and secure hold.

An artsy

Show cap.

An artsy

Show cap.

The flat panel provides space for branding through pad-printing and extends into a dual curved bezel with concave and convex surfaces, separated by a ridge. This design creates a well-defined inner glow, enhancing the product’s premium look and adding visual depth that users appreciate.

The flat panel provides space for branding through pad-printing and extends into a dual curved bezel with concave and convex surfaces, separated by a ridge. This design creates a well-defined inner glow, enhancing the product’s premium look and adding visual depth that users appreciate.

Render - New Show cap design for Alfa Pedestal Fan
Render - New Show cap design for Alfa Pedestal Fan
Render - New Base design for Alfa Pedestal Fan
Render - New Base design for Alfa Pedestal Fan

Confidently,

Well-rounded base.

The rounded base reflects light in a focused way, unlike decorative designs, creating a strong, monolithic aesthetic.

This design choice gives the fan a solid and elegant presence, enhancing its visual impact while maintaining a clean and modern appearance that appeals to users seeking both style and simplicity.

EXPERIENCE DESIGN

EXPERIENCE DESIGN

EXPERIENCE DESIGN

Intuitive UI will declutter the surface as well as improve visibility.

Intuitive UI,

For less hassle.

I explored several design options for the LED section to ensure a simplified display of information and visibility from a distance.

COLLABORATION AND LAUNCH

  • T0 Prototype

    Challenges:

    1. IR Sensor blocked by grill location.

    2. Finding the balanced shore value for the rubber buttons.

    Outcomes:

    1. IR sensor replaced with RF sensor.

    2. Shore value fixed at Shore 40A

  • T10 Prototype

    Challenges:

    1. Developing 2 PBCs added to the cost and lead time.

    Outcomes:

    1. Same PCB for both - flipped orientation for wall fan.

    The pedestal fan has LEDs at the top and buttons at the bottom to enable ease of accessibility and LED visibility; While the wall fan has LEDs at the bottom and buttons at the top to enable ease of visibility for LED and buttons access is only secondary in this case.

  • N10 Prototype

    Challenges:

    1. Poor LED location - not ideal.

    2. LEDs were "very bright".

    3. Feedback sensor was loud.

    Outcomes:

    1. LED moved to bottom.

    2. LED diameter and brightness reduced by 50%.

    3. Feedback sensor reduced by 70%.

  • N100 Prototype

    Challenges:

    1. Denim blue was not accurate

    2. Flow marks were visible,

    Outcomes:

    1. Both colors developed with external vendor.

    2. Flow marks reduced by 30%.

  • T0 Prototype

    Challenges:

    1. IR Sensor blocked by grill location.

    2. Finding the balanced shore value for the rubber buttons.

    Outcomes:

    1. IR sensor replaced with RF sensor.

    2. Shore value fixed at Shore 40A

  • T10 Prototype

    Challenges:

    1. Developing 2 PBCs added to the cost and lead time.

    Outcomes:

    1. Same PCB for both - flipped orientation for wall fan.

    The pedestal fan has LEDs at the top and buttons at the bottom to enable ease of accessibility and LED visibility; While the wall fan has LEDs at the bottom and buttons at the top to enable ease of visibility for LED and buttons access is only secondary in this case.

  • N10 Prototype

    Challenges:

    1. Poor LED location - not ideal.

    2. LEDs were "very bright".

    3. Feedback sensor was loud.

    Outcomes:

    1. LED moved to bottom.

    2. LED diameter and brightness reduced by 50%.

    3. Feedback sensor reduced by 70%.

  • N100 Prototype

    Challenges:

    1. Denim blue was not accurate

    2. Flow marks were visible,

    Outcomes:

    1. Both colors developed with external vendor.

    2. Flow marks reduced by 30%.

  • T0 Prototype

    Challenges:

    1. IR Sensor blocked by grill location.

    2. Finding the balanced shore value for the rubber buttons.

    Outcomes:

    1. IR sensor replaced with RF sensor.

    2. Shore value fixed at Shore 40A

  • T10 Prototype

    Challenges:

    1. Developing 2 PBCs added to the cost and lead time.

    Outcomes:

    1. Same PCB for both - flipped orientation for wall fan.

    The pedestal fan has LEDs at the top and buttons at the bottom to enable ease of accessibility and LED visibility; While the wall fan has LEDs at the bottom and buttons at the top to enable ease of visibility for LED and buttons access is only secondary in this case.

  • N10 Prototype

    Challenges:

    1. Poor LED location - not ideal.

    2. LEDs were "very bright".

    3. Feedback sensor was loud.

    Outcomes:

    1. LED moved to bottom.

    2. LED diameter and brightness reduced by 50%.

    3. Feedback sensor reduced by 70%.

  • N100 Prototype

    Challenges:

    1. Denim blue was not accurate

    2. Flow marks were visible,

    Outcomes:

    1. Both colors developed with external vendor.

    2. Flow marks reduced by 30%.

PRODUCT IMPACT

Since launch, Alfa has good market reception based on local market survey by business team at 2026.

Let’s Create!

ABOUT ME
MESSAGE

Site Map

LATEST PROJECTS
Curated display of launched products and speculative product ideas, which are open to discussions.
ALL WORKS
A curated showcasing of animations and Product renders.
RESUME
PORTFOLIO

Justin B Sabu

INDUSTRIAL DESIGNER

LinkedIn
Email
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©2025 | Thanks for visiting www.jaysfolio.com

Let’s Create!

Site Map

©2025 | Thanks for visiting www.jaysfolio.com

Let’s Create!

ABOUT ME
MESSAGE

Site Map

LATEST PROJECTS
Curated display of launched products and speculative product ideas, which are open to discussions.
ALL WORKS
A curated showcasing of animations and Product renders.

Justin B Sabu

INDUSTRIAL DESIGNER

RESUME
PORTFOLIO
©2025 | Thanks for visiting www.jaysfolio.com