cOMMERCIAL WORK

PRIVATE WORK

cOMMERCIAL WORK

PRIVATE WORK

Trim Hero Image 1 - In Desert
Trim Hero Image 1 - In Desert

Blender Cycles render. Post processed in Photomator and Adobe Photoshop.

An explorative work that reimagines the humble downlight with new shapes, patterns, and shadows - adding depth and style to any space.
An explorative work that reimagines the humble downlight with new shapes, patterns, and shadows - adding depth and style to any space.
An explorative work that reimagines the humble downlight with new shapes, patterns, and shadows - adding depth and style to any space.

PROJECT INFO

Project launch date

Q2, 2025

Design Registration number

439212-001/ 439195-001/ 439211-001/ 439210-001

TG Details

Tier 1, Tier 2, Tier 3 Cities and Rural customers in the Indian Sub-Continent

Product Category

Mass Premium lifestyle

Price Range

₹300/- to ₹700/-

(approx. $8)

Sales insight

Trim NXT was launched to replace existing design and market reception is good.

01

DESIGN
PROCESS

DESIGN PROCESS

SKIP RESEARCH

SKIP RESEARCH

Skip "Research" and jump straight onto final design and comparison.

Skip "Research" and jump straight onto final design and comparison.

BUSINESS INTENT

BUSINESS INTENT

"Redesign the downlight with decorative bezels to refresh the market."
"Redesign the downlight with decorative bezels to refresh the market."

-STANDARD FAN MARKETING TEAM

-STANDARD FAN MARKETING TEAM

STANDARD Electricals launched Briza CF, a slim-motor fan series in three editions (Budget, Premium, Ultra), targeting diverse price segments with a unified design language. The strategic launch in Q2 2025 drove strong sales, expanded market reach, and reinforced STANDARD's competitive position. By offering premium features at varied price points, Briza CF successfully broadened STANDARD's market presence and diversified profit margins.

CONSTRAINTS

The Trim downlights came with a set of challenges which were both technological and economical. The following cards express them vividly.

Fixed PCB Diameter

Master Batch Finishes only

Exisiting Spring Mechanism

Two Part Design

RESEARCH HIGHLIGHTS

Can you spot the differences?

Crompton Downlight
Crompton Downlight
GM Downlight
GM Downlight
Wipro Downlight
Wipro Downlight
Philips Signify
GM Downlight

List of Downlights in the Indian market from various reputed brands (competition).

90% of Downlights looks the same.
They are considered a basic necessity.

Brands focus on the technical aspects such as lighting quality over aesthetics and innovation.

PARALLEL PRODUCTS EXPLORATION

I took inspiration for form and styling from parallel lighting products.

I visited several markets in India to identify the tends in downlights and more importantly, the lighting market in general. I reviewed wall lights, pendent lamps, chandeliers, decorative ceiling lights and a lot of luxury lighting options. Here is what I observed:

Market Visit
Market Visit

Categorizing lightings in the Indian market from various brands (potential parallel products to the downlight)

OBSERVATION 1

3 unique directions for creating differentiation.

LAYERING

MASSING

SHIELDING

PRODUCT PLACEMENT

I conducted research to understand how and where users install downlights in Indian homes - to capture the product visibility and create designs that accentuate that space,

Downlight usage zones in a typical home.

Downlight usage zones,

in a typical home.

Visibility zones for downlight a typical home.

Visibility zones for downlight,

in a typical home.

OBSERVATION 2

India has 3 major distinct interior design trends. Thus design adaptability is crucial.

MINIMALISM

TROPICAL

BOHEMIAN

ANALYSIS

Deliver aesthetic solutions for different voltage offerings - in entry level downlight market.

Attractive Pricing

Attractive

Pricing

Decorative Bezel

Decorative

Bezel

Less Glare

Less

Glare

Unique Housing

Unique

Housing

ATTRACTIVE

PRICING

DESIRABLE

QUALITITES

Lighting Effects

Lighting

Effects

Art

Art

Modern Geometry

Modern

Geometry

DESIRABLE

QUALITITES

PARALLEL PRODUCTS EXPLORATION

I took inspiration for form and styling from parallel lighting products.

I visited several markets in India to identify the tends in downlights and more importantly, the lighting market in general. I reviewed wall lights, pendent lamps, chandeliers, decorative ceiling lights and a lot of luxury lighting options. Here is what I observed:

Market Visit
Market Visit

Categorizing lightings in the Indian market from various brands (potential parallel products to the downlight)

OBSERVATION 1

3 unique directions for creating differentiation.

LAYERING

MASSING

SHIELDING

PRODUCT PLACEMENT

I conducted research to understand how and where users install downlights in Indian homes - to capture the product visibility and create designs that accentuate that space,

Downlight usage zones,

in a typical home.

Visibility zones for downlight,

in a typical home.

OBSERVATION 2

India has 3 major distinct interior design trends. Thus design adaptability is crucial.

MINIMALISM

TROPICAL

BOHEMIAN

ANALYSIS

Deliver aesthetic solutions for different voltage offerings - in entry level downlight market.

Attractive Pricing

Decorative Bezel

Less Glare

Unique Housing

ATTRACTIVE

PRICING

DESIRABLE

QUALITITES

Lighting Effects

Art

Modern Geometry

OPPORTUNITIES

Differentiation in 4 areas,
will make a significant impact.

Artistic
Bezels

Shapes and gestures that feel familiar to users.

Lighting
Effects

Reducing unnecessary detail to improve clarity.

Modern
Geometry

Adaptable across product variations.

Attractive
Pricing

Interactive light panels- adds personality.

IDEATION

I started ideating on different design directions, based on the design opportunities which were established earlier in tandem with interior design trends and product visibility matrix.

A staggering number of BLDC fans are not essentially slim in profile. In fact, in Indian markets, surface area of Bottom cover tends to increase from model and pricing.​

DESIGN DIRECTIONS

4 Concepts
were detailed out to experience.

CONCEPT 1
CONCEPT 1
Selected Concept*

Concept 1 - Wedge

Wedge has radial groves as the sand dunes - light and shadow through geometry.

Trim Proto - Concept Wedge

Concept 2 - Radiance

Radiance is a dynamic representation of serene cold water waves - imparting a subtle glow.

Trim Proto - Concept Radiance

Concept 3 - Lotus

Lotus Petal form reflects lights off of the bezels as the users experiences this lighting fixture.

Trim Proto - Concept Lotus

Concept 4 - Solarium

Solarium is inspired by the wavy flow of light through water ripples - creating a dynamic sight.

Trim Proto - Concept Solarium

02

FINAL
DESIGN

FINAL DESIGN

VIEW RESEARCH

VIEW RESEARCH

Skipped too far? Go back to Research and Ideation sections.

Skipped too far? Go back to Research and Ideation sections.

DESIGN DETAILING

All 4 design directions were appreciated.

After presenting the design directions, I was asked to develop all 4 designs to get a more accurate representation of the design and lighting effect.

Bright part,

Integrated Art.

Bright part,

Integrated Art.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

Illuminating Bezels, Invigorating homes.

Illuminating Bezels,
Invigorating homes.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

Modern form,
Ancient lore.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

TRIM with separate light driver

TRIM with lighting driver on board (DOB)

Concealed
Spring

As compared to traditional down lights, the spring coil is concealed adding in a unibody aesthetic and sophistication.

Concentric
Back Panel

The back panel contains tiny ridges of concentric circles to provide definition to the wire output at the center.

T0 Prototype

Fine Tuning,
Edge Lighting.

Based on multiple sketches and discussions, the braze concepts were sketched and transferred to 3D and later visualized so experience the idea as well as for further discussions and modifications.

T10 Prototype

Working Prototype,
Development.

Based on multiple sketches and discussions, the braze concepts were sketched and transferred to 3D and later visualized so experience the idea as well as for further discussions and modifications.

Initial Concept for UI Panel with 3LEDs on each Indication. Currently, only 1 LED each, with rolling animation.

N10 Prototype

Scaling and
Two forms

Thanks to the simple form, the design was easy to scale both square and circular versions, in different wattage configurations in collaboration with the engineering team.

N100 Prototype

Swift development, Quick Launch.

Swift development,
Quick Launch.

Swift development,
Quick Launch.

The last stage of Trim Down light passed with flying colors, granting it the green flag for market launch - under 6months of total lead time!

DESIGN IMPACT

Awaiting Marketing inputs for combined sales data.

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Speculative product ideas which are open to discussions.

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Justin B Sabu

INDUSTRIAL DESIGNER
Thanks for visiting www.jaysfolio.com
©2025

Information

About me
Making JAYSFOLIO
Email me

Explore More

Commercial Projects
Launched products as well as projects that are in developments.
Personal Projects
Speculative product ideas which are open to discussions.

Justin B Sabu

INDUSTRIAL DESIGNER
Thanks for visiting www.jaysfolio.com
©2025

Information

About me
Making JAYSFOLIO
Email me

Explore More

Commercial Projects
Launched products as well as projects that are in developments.
Personal Projects
Speculative product ideas which are open to discussions.

Justin B Sabu

INDUSTRIAL DESIGNER
Thanks for visiting www.jaysfolio.com
©2025