PRODUCT DESIGNS

ANIMATIONS

PRODUCT DESIGNS

ANIMATIONS

Render - Trim Downlight in an Imaginary Context
Render - Trim Downlight in an Imaginary Context

Blender Cycles render. Post processed in Photomator and Adobe Photoshop.

An explorative work that reimagines the humble downlight with new shapes, patterns, and shadows - adding depth and style to any space.
An explorative work that reimagines the humble downlight with new shapes, patterns, and shadows - adding depth and style to any space.
An explorative work that reimagines the humble downlight with new shapes, patterns, and shadows - adding depth and style to any space.

#Decor

#ElegantBezels

#ArtisticLighting

PROJECT INFORMATION

Project launch date

Q2, 2025

Project Page

Available only on HAVELLS Offline stores.

Design Registration number

439212-001/ 439195-001/ 439211-001/ 439210-001

Product Category

Mass Premium lifestyle

TG Details

Tier 1, Tier 2, Tier 3 Cities and Rural customers in the Indian Sub-Continent

Price Range

₹300/- to ₹700/- (approx. $8)

Sales insight

User perception of dust accumulation on ridges of bezel hampered the initial push.

01

DESIGN
PROCESS

DESIGN PROCESS

SKIP RESEARCH

SKIP RESEARCH

Skip "Research" and jump straight onto final design and comparison.

Skip "Research" and jump straight onto final design and comparison.

BUSINESS INTENT

BUSINESS INTENT

"Redesign entry level downlight with decorative bezels, to attract modern customers."
"Redesign entry level downlight with decorative bezels, to attract modern customers."

-STANDARD FAN MARKETING TEAM

-STANDARD FAN MARKETING TEAM

HAVELLS Trim is a decade old entry level downlight designs. Being one of the best sellers in its category, the lighting team wanted to refresh this model with aesthetics additions...Read More
HAVELLS Trim is a decade old entry level downlight designs. Being one of the best sellers in its category, the lighting team wanted to refresh this model with aesthetics additions...Read More
HAVELLS Trim is a decade old entry level downlight designs. Being one of the best sellers in its category, the lighting team wanted to refresh this model with aesthetics additions...Read More

CONSTRAINTS

The Trim downlights came with a set of challenges which were both technological and economical. The following cards express them vividly.

Fixed PCB Diameter

Fixed PCB Diameter

Fixed PCB Diameter

Master Batch Finishes only

Master Batch Finishes only

Master Batch Finishes only

Exisiting Spring Mechanism

Exisiting Spring Mechanism

Exisiting Spring Mechanism

Two Part Design

Two Part Design

Two Part Design

RESEARCH HIGHLIGHTS

90% of Down Lights looks the same.
More focus on Lighting output over aesthetics and innovation.

Crompton Downlight
Crompton Downlight
GM Downlight
GM Downlight
Wipro Downlight
Wipro Downlight
Philips Signify
Philips Signify
GM Downlight
GM Downlight

List of Downlights in the Indian market from various reputed brands (competition).

Parallel Product Study
Indicated 3 major lighting designs.

I visited several markets in India to identify the tends in downlights and more importantly, the lighting market in general....Read More
I visited several markets in India to identify the tends in downlights and more importantly, the lighting market in general....Read More
I visited several markets in India to identify the tends in downlights and more importantly,...Read More
Research Photograph - Market Visit
Research Photograph - Market Visit
Research Photograph - Market Visit

Categorizing lightings in the Indian market from various brands (potential parallel products to the downlight)

LAYERING

MASSING

SHIELDING

Interior Trends Study,
Indicated 3 major distinct interior design trends.

I conducted research to understand how and where users install downlights in Indian homes - to capture the product visibility...Read More
I conducted research to understand how and where users install downlights in Indian homes - to capture the product visibility...Read More
I conducted research to understand how and where users install downlights in Indian homes -...Read More

Downlight usage zones in a typical home.

Downlight usage zones,

in a typical home.

Downlight usage zones, in a typical home.

Visibility zones for downlight a typical home.

Visibility zones for downlight,

in a typical home.

Visibility zones for downlight, in a typical home.

MINIMALISM

TROPICAL

BOHEMIAN

ISSUES

ISSUES

Gaps Identified in down light market.

90%

90%

90%

Down Lights look the same.

0lux

0lux

0lux

No illumination on bezel area.

∞

∞

∞

Few bezels have decorative trims.

Deco

Deco

Deco

No patterns which celebrate Indian Arts.

OPPORTUNITIES

Differentiation in 4 areas,
will make a significant impact.

Artistic
Bezels

Shapes and gestures that feel familiar to users.

Lighting
Effects

Reducing unnecessary detail to improve clarity.

Modern
Geometry

Adaptable across product variations.

Attractive
Pricing

Interactive light panels- adds personality.

Photo - Me sketching concepts
Photo - Me sketching concepts

IDEATION

I started ideating on different design directions, based on the design opportunities which were established earlier in tandem with interior design trends and product visibility matrix.

A staggering number of BLDC fans are not essentially slim in profile. In fact, in Indian markets, surface area of Bottom cover tends to increase from model and pricing.​

DESIGN DIRECTIONS

4 Concepts
with differentiated experiences

Selected Concept*

Concept 1 - Wedge

Wedge has radial groves as the sand dunes - light and shadow through geometry.

Inspiration Image - Sand Dunes
Inspiration Image - Sand Dunes
Prototype - Concept Wedge
Prototype - Concept Wedge
Render - CONCEPT 1 in Surreal Context
Render - CONCEPT 1 in Surreal Context
Render - CONCEPT 1 in Surreal Context

Concept 2 - Radiance

Radiance is a dynamic representation of serene cold water waves - imparting a subtle glow.

Inspiration Image - Water Waves
Inspiration Image - Water Waves
Prototype - Concept Radiance
Prototype - Concept Radiance
Render - CONCEPT 2 in Surreal Context
Render - CONCEPT 2 in Surreal Context
Render - CONCEPT 2 in Surreal Context

Concept 3 - Lotus

Lotus Petal form reflects lights off of the bezels as the users experiences this lighting fixture.

Inspiration Image - Lotus Flower
Inspiration Image - Lotus Flower
Prototype - Concept Lotus
Prototype - Concept Lotus
Render - CONCEPT 3 in Surreal Context
Render - CONCEPT 3 in Surreal Context
Render - CONCEPT 3 in Surreal Context

Concept 4 - Solarium

Solarium is inspired by the wavy flow of light through water ripples - creating a dynamic sight.

Inspiration Image - Ripples in Shallow lake
Inspiration Image - Ripples in Shallow lake
Prototype - Concept Solarium
Prototype - Concept Solarium
Render - CONCEPT 4 in Surreal Context
Render - CONCEPT 4 in Surreal Context
Render - CONCEPT 4 in Surreal Context

02

FINAL
DESIGN

FINAL DESIGN

VIEW RESEARCH

VIEW RESEARCH

Skipped too far? Go back to Research and Ideation sections.

Skipped too far? Go back to Research and Ideation sections.

DESIGN DETAILING

All design directions were Prototyped.

Edge Light,

Artistic Delight.

Edge Light,

Artistic Delight.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

Crafted Bezels, Invigorating homes.

Illuminating Bezels,
Invigorating homes.

The bezels were enhanced with crafted patterns which blends well with Interiors adding character regardless of whether light is ON or OFF state.

The bezels were enhanced with crafted patterns which blends well with Interiors adding character regardless of whether light is ON or OFF state.

Modern form,
Ancient lore.

Lighting was achieved on the bezels through several trials and errors. This Patent Pending lighting effect systematically is achieved through a specific length to angle ratio of the bezels with respect to the downlight.

Render - Trim model with separate light driver
Render - Trim model with separate light driver
Render - Trim model with separate light driver

TRIM with separate light driver

Render - Trim model with DOB (Driver on Board)
Render - Trim model with DOB (Driver on Board)
Render - Trim model with DOB (Driver on Board)

TRIM with lighting driver on board (DOB)

Concealed
Spring

As compared to traditional down lights, the spring coil is concealed adding in a unibody aesthetic and sophistication.

Render - Concealed Spring
Render - Concealed Spring
Render - Concealed Spring
Render - Concentric circle back panel.
Render - Concentric circle back panel.

Concentric
Back Panel

The back panel contains tiny ridges of concentric circles to provide definition to the wire output at the center.

T0 Prototype

Fine Tuning,
Edge Lighting.

Based on multiple sketches and discussions, the braze concepts were sketched and transferred to 3D and later visualized so experience the idea as well as for further discussions and modifications.

Research Photograph - Testing Materials for Edge Lighting effect
Research Photograph - Testing Materials for Edge Lighting effect
Research Photograph - Testing Materials for Edge Lighting effect
Research Photograph - Edge Lighting achieved
Research Photograph - Edge Lighting achieved
Research Photograph - Edge Lighting achieved
Research Photograph - Fine tuning materials for Edge Lighting
Research Photograph - Fine tuning materials for Edge Lighting
Research Photograph - Fine tuning materials for Edge Lighting

T10 Prototype

Prototype,
Developed.

Based on multiple sketches and discussions, the braze concepts were sketched and transferred to 3D and later visualized so experience the idea as well as for further discussions and modifications.

Prototypes showcase for internal meeting.
Prototypes showcase for internal meeting.

Initial Concept for UI Panel with 3LEDs on each Indication. Currently, only 1 LED each, with rolling animation.

N10 Prototype

Scaling and
Two forms

Thanks to the simple form, the design was easy to scale both square and circular versions, in different wattage configurations in collaboration with the engineering team.

N10 Prototype for square and circular models.
N10 Prototype for square and circular models.
N10 Prototype for square and circular models.

N100 Prototype

Swift development,
Quick Launch.

The last stage of Trim Down light passed with flying colors, granting it the green flag for market launch - under 6months of total lead time!

N100 prototype - light quality testing prior to launch.
N100 prototype - light quality testing prior to launch.
N100 prototype - light quality testing prior to launch.

DESIGN IMPACT

Awaiting Marketing inputs for combined sales data.

Contact

About me
Email me
Making JAYSFOLIO

Links

Product Designs
Curated display of launched products and speculative product ideas, which are open to discussions.
Animation Projects
Showcasing of my animations in 2D and 3D.

PDF RESUME

PDF PORTFOLIO

Justin B Sabu

INDUSTRIAL DESIGNER

LinkedIn
Email
Behance
©2025 | Thanks for visiting www.jaysfolio.com

Contact

About me
Email me
Making JAYSFOLIO

Links

Product Designs
Curated display of launched products and speculative product ideas, which are open to discussions.
Animation Projects
Showcasing of my animations in 2D and 3D.

Justin B Sabu

INDUSTRIAL DESIGNER

©2025 | Thanks for visiting www.jaysfolio.com

Contact

About me
Email me
Making JAYSFOLIO

Links

Product Designs
Curated display of launched products and speculative product ideas, which are open to discussions.
Animation Projects
Showcasing of my animations in 2D and 3D.

Justin B Sabu

INDUSTRIAL DESIGNER
©2025 | Thanks for visiting www.jaysfolio.com